Here are key elements from our creative team at LINK that we feel enhances an innovative branding process.

Innovative Brands:

• Make use of innovation centered teams;

• Are fueled by faith;

• Don’t make use of competitive strategies, they undertake leading strategies;

• Educate the consumer – going one step further than understanding them;

• Have the ability and readiness to reinvent themselves;

• Make a statement;

• Use all the brands contact points in a holistic and synergistic way.

Innovative brands constantly pursue and execute a new way of thinking. Innovation is organic and fluid. It is not linear. It is not black and white. However, the “colour” gray is made up of black and white, which represents innovation well. Innovative branding is made up of elements around us. Some of these elements are tried and tested until broken, others not. People are afraid of gray, simply because it cannot be defined as black or white. LINK  encourages marketers to embrace the need for innovative branding  to grow and sustain brands as well as branding as a category.