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MUFG UNION BANK HONORED WITH GOLD MARCOM AWARD
New York, NY (January 3, 2015) – The fourth season of MUFG Union Bank’s Community Matters public service campaign has been honored with a Gold MarCom Award by The Association of Marketing
Read MoreDoing Time and Becoming Brilliant – Making Marketing Magic in 2015
Bob Lefsetz gets it. He gets what it takes to be great in your industry of choice. A few years ago, Bob rallied against a music industry that seems focused on young “prodigies”…
Read MoreLINK Wins International Davey Award
MUFG UNION BANK COMMUNITY MATTERS 2014 WINS INTERNATIONAL DAVEY AWARD New York, NY (October 21, 2014) - The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and
Read MoreThe Six Steps to Innovative Branding
Here are key elements from our creative team at LINK that we feel enhances an innovative branding process. Innovative Brands: • Make use of innovation centered teams; • Are fueled by
Read MoreBranding? back to basics!
Back to Basics Here’s one of the most important precepts recited as a daily mantra by our LINK marketing gurus: Branding has little to do with the attempt to convince consumers to choose your
Read MoreCorporate Branding and Marketing – The Difference
At LINK, we believe that Corporate Branding is the cornerstone of effective brand marketing. Corporate Branding can be described best as an expression of the core truth or value of a company or
Read MoreRedefining Innovative Marketing
Today, more than ever, for-profit ventures have the capability to change culture quickly and with huge impact. In less than a decade, YouTube has significantly changed how we experience education,
Read MoreBrand Marketing in 2014
As 2013 draws to a close, we are already focusing and thinking about empowering ways to serve our client’s brands in year ahead. How must brand marketing change in 2014 to reflect the
Read MoreTop 2013 Google searches revealed
What are some of the things or people you Googled this year? Maybe newly released technology, or a certain twerk-tastic star? Well now you can find out what the rest of the world has typed
Read MoreBringing 4K home in 2014
As we end a wonderful year, the prospect of 2014 and the promise of full 4K mastering and delivery is on our minds. LG's announcement of their ground-breaking 4K monitor, the 31-inch 31MU95
Read MoreADDRESSES
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