March 13, 2021

CANNES BEST FASHION FILM HONORS FOR “PEARL”

Filed under: In House News — Brandon Jameson @ 7:57 pm

Taking home international honors for Best Fashion Film and Best Actress at the GSF Festival, Cannes, Best Director Award at The Sarajevo Fashion Film Festival, Audience Choice Award & Best Narrative winner at the Seattle International Fashion Film Festival, winner of Best Actress, Best Narrative & Best Fashion at the La Jolla International Fashion Film Festival & nominated for nine IFFA awards,

PEARL is eye-candy for lovers of lovers of beauty, fashion and decor!

Featuring award-winning couture fashion, curated from the Art Deco 1940s to the Kennedy Era and shot in stunning 8K, PEARL is guaranteed to inspire your imagination and touch your heart with her story.

November 20, 2015

LINK AND SONY CREATE MAGIC FOR THE MILITARY

Filed under: In House News,LinkBlog — Brandon Jameson @ 8:12 pm

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We are honored to share with you the latest accolades for LINK in the current issue of Sony CineAlta Magazine.

SONY CINEALTA MAGAZINE

 

May 5, 2015

2015 Award of Distinction for Community Matters Campaign

Filed under: In House News,LinkBlog — Brandon Jameson @ 4:28 pm

 

 

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For Immediate Release

THE 21st ANNUAL COMMUNICATOR AWARDS ANNOUNCES 2015 WINNERS

2015 Award of Distinction- COMMUNITY MATTERS

 

New York, NY (April 26, 2015) – The winners of the 2015 Communicator Awards have been announced by the Academy of Interactive and Visual Arts today and MUFG/Union Bank Community Matters has been honored with the 2015 Award of Distinction in the category of Commercials – Campaign – Promotional/Branding

 

With over 6000 entries received from across the US and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.

 

“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts. She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication. We are humbled to be given the opportunity to recognize such amazing work.”

 

About The Communicator Awards:
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and

identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

 

The Communicator Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

 

January 5, 2015

MUFG UNION BANK HONORED WITH GOLD MARCOM AWARD

Filed under: In House News,LinkBlog — Brandon Jameson @ 8:21 pm

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New York, NY (January 3, 2015) – The fourth season of MUFG Union Bank’s Community Matters public service campaign has been honored with a Gold MarCom Award by The Association of Marketing and Communication Professionals, for Excellence in Marketing -Corporate Image.

The mission of the MarCom Awards (marcomawards.com) is to honor excellence and recognize the creativity, hard work and generosity of global marketing and communication professionals and is perhaps the largest of its kind in the world with over 6,000 entries per year.

Community Matters is a multi-award-winning series of public service announcements produced by LINK Technologies in partnership with MUFG Union Bank.

This year, MUFG Union Bank has chosen to honor the United States military with three inspirational Community Matters stories of the unsung men and women of our Armed Forces.

Community Matters airs on KCET in Los Angeles, KPBS in San Diego and KQED in San Francisco as part of the bank’s sponsorship with these public television stations. These can be viewed on the Union Bank Community YouTube page (youtube.com/user/unionbank).

“We are humbled that the MUFG Union Bank Community Matters campaign has been acknowledged for its unique content and creativity,” said LINK Director Brandon Jameson. “These inspiring stories are a direct result of our creative collaboration with MUFG Union Bank and its commitment to empower the communities they serve.”

November 7, 2014

Doing Time and Becoming Brilliant – Making Marketing Magic in 2015

Filed under: LinkBlog — Brandon Jameson @ 9:33 pm

Bob Lefsetz gets it.

He gets what it takes to be great in your industry of choice.

A few years ago, Bob rallied against a music industry that seems focused on young “prodigies”… overnight success stories who might have the talent, but haven’t put in the time or practice to really become great. His argument is based on Malcolm Gladwell‘sOutliers” as he writes:

Innate talent, pure desire, they’re not enough. Sure, Mozart started writing music when he was six, but he didn’t compose a masterwork until he was twenty one, after he’d put in 10,000 hours of practice. How can you have accumulated 10,000 hours worth of practice if you’re not even close to twenty one? Turns out that’s the rule. You’ve got to have 10,000 hours

He goes on to write that it is NOT about age. It is about determination:

I’m not saying you’ve got to be old to make it, maybe you just have to be doggedly focused. Not only on making it, but rehearsing, getting it right. The music industry has lobbied against this. It has not encouraged its stars to practice.

And it is in that last sentence that Lefsetz makes a comment that Brand Managers should pay attention to. Those that are great in their industries, be it sports, music or science are not great based on talent alone.

They are great because of the time they have put in time to being great.

Why does that matter to marketers? Why does it matter to our own careers? Well think about your competition, the Brand Manager or CMO running your biggest rival. Chances are the two of you have a pretty similar education background. And more likely than not, you both have similar resources at work. So how can you get an edge…how can you be the better marketer?

If you believe Gladwell and Lefsetz have it right, you will get that edge through practice and focus. You will get that edge by throwing yourself at the task of being a better marketer. Lefsetz hints at how you can do this when he talks about Millenials and their use of technology:

Maybe the conventional wisdom is right, today’s kids do have a short attention span. Then again, they play videogames for hours, they surf online for days on end. That’s why your teenager is a computer expert, why he can run your machine at what appears to be light speed. Because it’s second-nature to him.

To make the comparison back, this means you need to make marketing second-nature by practicing, by putting in your 10,000 hours. You won’t get there in your day-to-day job activities. You need to go above and beyond. So with that in mind, here are a few ways Brand Managers can find their 10,000 hours of practice:

  1. Start writing: Seth Godin wrote that “Blogging makes you a better marketer because it teaches you humility in your writing.” With tools like LinkedIn Pulse or Medium at your fingertips, it has never been easier.
  2. Dive into every new digital platform you can: Ten years ago, just about any platform a marketer would “buy” is one they used personally every day (TV, magazines, etc). But fast-forward today and new options emerge every day. Its your job as a marketer to play with everything – and become a better marketer in the process.
  3. Volunteer your marketing brain power: I’d argue that spending 2 hours helping a non-profit with their marketing will teach you more than staying at work an extra two hours. And you get the added benefit of doing some good in the process. That is a philosophy at the heart of The Brandery’s mentorship program.
  4. Read everything and anythingKnowledge is power and the best form of practice. Make RSS your best friend and read what the best minds in business think on their blogs. Get involved in the conversations through comments, Twitter or Quora.
  5. Meet new peopleTake advantage of breakfast, lunch and coffee breaks to meet new people in your industry. Go to industry conferences and actually make use of them to network. Shake hands, have drinks and keep on practicing.

These are just a few of the ways LINK creative teams get their 10,000 hours in.

What would you add to the list? How are you practicing to be a better marketing leader?

 

October 22, 2014

LINK Wins International Davey Award

Filed under: In House News,LinkBlog — Brandon Jameson @ 8:56 pm

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MUFG UNION BANK COMMUNITY MATTERS 2014

WINS INTERNATIONAL DAVEY AWARD

New York, NY (October 21, 2014) – The winners of The 2014 Davey Awards have been announced by the Academy of Interactive and Visual Arts today and a Silver Davey awarded to MUFG Union Bank Community Matters 2014 public service campaign for excellence in cause marketing.

With nearly 4,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies and companies worldwide. Please visit www.daveyawards.com to view the full winners list.

The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Code and Theory, Condé Nast, Disney, GE, Keller Crescent, Microsoft, Monster.com, MTV, Push., Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!, and many others. See www.aiva.org for more information.

“This year’s Davey Award winners truly embody the idea of small firms with big ideas. The work entered into this year’s competition reflects a smart approach to creativity that highlights the capabilities and talents of small agencies worldwide” noted Linda Day, Executive Director of the Davey Awards. She added, “On behalf of the Davey Awards and the Academy, we applaud this year’s entrants and winners for their dedication and commitment to perfecting their craft. Congratulations once again for a job well done.”

About The Davey Awards:

The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.

The Davey Awards is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising, and marketing firms.

August 12, 2014

The Six Steps to Innovative Branding

Filed under: In House News,LinkBlog — Brandon Jameson @ 6:39 pm

Here are key elements from our creative team at LINK that we feel enhances an innovative branding process.

Innovative Brands:

• Make use of innovation centered teams;

• Are fueled by faith;

• Don’t make use of competitive strategies, they undertake leading strategies;

• Educate the consumer – going one step further than understanding them;

• Have the ability and readiness to reinvent themselves;

• Make a statement;

• Use all the brands contact points in a holistic and synergistic way.

Innovative brands constantly pursue and execute a new way of thinking. Innovation is organic and fluid. It is not linear. It is not black and white. However, the “colour” gray is made up of black and white, which represents innovation well. Innovative branding is made up of elements around us. Some of these elements are tried and tested until broken, others not. People are afraid of gray, simply because it cannot be defined as black or white. LINK  encourages marketers to embrace the need for innovative branding  to grow and sustain brands as well as branding as a category.

March 10, 2014

Branding? back to basics!

Filed under: LinkBlog — Brandon Jameson @ 5:40 pm

Back to Basics

Here’s one of the most important precepts recited as a daily mantra by our LINK marketing gurus: Branding has little to do with the attempt to convince consumers to choose your company or the products or services you offer and not to buy those of your competitors.

The aim of branding is to make your target market or niche acknowledge your company as the preferred choice, even as the only one which can provide the answer to their problems

The aim of any professional brand should be

  • To deliver crystal clear messages
  • To create visions which motivate your potential and existing clients
  • To constantly increase and cement customer loyalty
  • To find ways to interact with your potential customers emotionally
  • To work towards creating and increasing credibility

There has been written a great deal about branding, and what makes branding successful and what to avoid on the long road to building a successful brand. The core ingredient, quite often not taken seriously enough is our complete and total understanding what our existing and potential clients, customers or consumers not only want but need.

Branding is not an activity it’s an all embracing concept and a holistic one at that. Branding is an ongoing perpetual process achieved and implemented by integrating your specific and unique strategies through your company and its activities at every single point of contact with the general public including your existing customers.

A brand is not a tangible product. Your customers can’t touch it nor can they see it. Customers “feel and see” your brand through their emotions and their minds, but only if you have been able to create a bond and synergy between your customers, current or future, and the brand.

How your clients perceive you, is the result of their personal opinions and feelings based on the many different “feelings” and experiences with your brand. We cannot change or influence all of your target markets perceptions and feelings, but some we can.

A brand is not a stand alone approach nor can it be a solitary solution in search of commercial success. Furthermore, brand building has most certainly nothing to do with marketing. Creating a recognizable brand within your market or niche is of paramount importance. The competition does not sleep, and it is getting harder and harder every day to win the hearts and minds of customers in your quest to guide them towards your brand.

Marketing without the backbone of a strong brand will not be effective. Selling products or services without authentic, meaningful connectivity to a brand proves less and less successful.

At LINK, we firmly believe that that your brand is seen by your customers as a promise on which you must then strive to deliver at any cost and just how you deliver on that promise and what experiences your clients will take away will be largely responsible for your brands success.

 

February 7, 2014

Corporate Branding and Marketing – The Difference

Filed under: LinkBlog — Brandon Jameson @ 5:20 pm

At LINK, we believe that Corporate Branding is the cornerstone of effective brand marketing.

Corporate Branding can be described best as an expression of the core truth or value of a company or their products and services. Branding is about visualization and communication of all attributes and that has to include the entire values a brand stands for and what it opposes.

We believe that an inspired Corporate Branding platform must come first and provide the solid foundation on which effective strategic marketing for the brands that fall under that umbrella are built.

What good corporate branding does, is to create empathy with consumers by saying “Our company strands for this or I stand for that” if consumers feel that they wish to support the brand for those reasons, they will purchase the brands of the company whose core values they most identify with or aspire to and recommend them to friends and family.

A truly effective corporate branding platform will penetrate the heart and soul of consumers, reminding them of services or products associated with corporate brand values at the moment of purchase.

The core values and personality of a corporate brand should inform all sales and marketing efforts by their brands. The corporate identity and persona must remain constant and consistent and should not be affected by marketing campaigns promoting the resulting brands and products.

The traditional building blocks of brand marketing are designed to inspire a consumer to buy a particular product, but well thought-out corporate branding strategies build lasting bonds and associations for life.

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December 29, 2013

Redefining Innovative Marketing

Filed under: LinkBlog — Brandon Jameson @ 6:17 am

Today, more than ever, for-profit ventures have the capability to change culture quickly and with huge impact. In less than a decade, YouTube has significantly changed how we experience education, war, and art; Twitter and Facebook have had dramatic effects on the political revolutions of 2011 and 2012. Though these new businesses didn’t necessarily start with a social mission, their effects have had major impact.

It’s clear that mobile devices and the Internet–coupled with shifting societal values toward brands–have major potential to help solve health problems, redefine transportation, revolutionize finance, and solve a host of other problems.

But in order to drive this innovation, the way businesses and nonprofits measure success must catch up to the values that drive how they operate.

A gulf between “pro-social” and “business” very much exists. Why? Historically, nonprofits and for-profits sought investment from sources with very distinct expectations. Sources of capital targeting for-profit businesses have encouraged financial performance in short-term bubbles. It’s for this very reason that society has viewed corporations as narrowly motivated by profits, and generally sees nonprofits as propagators of good, without any need for financial returns.

Millennials look to goods and services for self-expression not just of wealth, but also of values.

But the ideas that define “for-profit” and “nonprofit” missions are blurring because market demand has changed. As the ideals of transparency and communication evolve and proliferate, people (especially millennials) relate to brands like they do each other, looking to goods and services for self-expression not just of wealth, but also of values. A new breed of startups (like the Collaborative-funded Simple,(Codecademy, and TaskRabbit) are working to disrupt major industries. Their mission is inherently tied to both their profits and potential to change the world. It is the entrepreneurs within these cultures that we believe will be the next chief influencers in how we live our lives.

And so today we are in an interesting place. Many entrepreneurs remain leery of traditional venture capital, as its nature may force them to sacrifice their company or personal values by encouraging short-term gains over long-term prospects. And impact investors are restricted to nonprofit investments requiring detailed reports quantifying social good. This should change: They should be encouraged to make investments in nonprofits and for-profits when it aligns with their mission. And venture capital (or private equity and banks) should include societal returns in their measurement of success.

Capitalism will continue to encourage short-term returns at the expense of natural resources and labor quality. But a growing number of large companies are seeing financial returns from implementing better practices and collaborative values. Tech companies make up nine of the top 25 big businesses with good corporate citizenship. In the past three years, ethical companies have outperformed growth of the S&P 500 by 40%. Meanwhile, attitudes in the labor market have shifted in favor of these companies. According to the Kelly Global Workforce Index, the majority of young talent would accept a lower wage if their work contributed to something “more important or meaningful.” Considering how these two trends complement each other, these folks won’t have to take a pay cut.

It makes sense to apply for-profit skills–like distribution, scale, and marketing–to creating cultural change. Businesses are often much better equipped to distribute and market innovations than government agencies and NGOs. And solving big problems can mean making big profits. Harvard economists Michael Porter and Mark Kramer argue that investments in shorter-term profits miss major opportunities to create long-term shared value. But it’s not easy: Building problem-solving products to scale takes long-term vision and patience. Like Amazon’s Jeff Bezos says, “Shiny doesn’t last.”

This is why we are betting big on cultural entrepreneurship, which we define as innovation that creates long-term impact on how we live and relate to one another. We believe the most mindful, inventive for-profit businesses will drive the biggest societal impact in the next decade.

When profits come from economic growth tied to collaborative values, businesses become embedded, agile, scaleable–and the effects will be enormous.

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